Brand resources
Nirog Bhumi brand stack.
A simple public guide for using the Nirog Bhumi identity with clarity, restraint and respect. Use these assets for approved references, partnerships, media, education and listings.
Logo system
Use the full logo wherever the brand is being introduced.
The logo should breathe. Keep it on clean paper, white or deep green backgrounds, and avoid placing it over busy imagery or strong colour blocks.
Use only when contrast stays clear and the background remains calm.
Leave at least the lotus height around all sides of the mark.
Five element palette
Natural, grounded and clinical enough to trust.
The palette is inspired by the five elements and the lotus mark. Use dark green for authority, paper tones for space, and element colours as subtle accents.
Deep Green
#314936Primary text, buttons, anchors
Ink
#182219Headlines and premium contrast
Paper
#f8f6efMain background
Line
#d8d0c0Borders and quiet dividers
Earth
#82ad5cNatural healing accent
Water
#77d0d4Calm and hydration accent
Fire
#d7b84eEnergy and digestion accent
Air
#87a8e8Breath and openness accent
Space
#9e82c9Stillness and awareness accent
Soft Clay
#eee8dcCards, panels, warm surfaces
Logo rules
- Do not stretch, crop, recolour or add shadows.
- Do not place the logo inside a busy image.
- Use the transparent PNG on white, paper or deep green surfaces.
Visual style
- Use spacious layouts, thin borders and quiet surfaces.
- Avoid loud gradients, heavy shadows and overly decorative shapes.
- Let imagery feel real, natural and practice-led.
Voice
- Clear, warm, responsible and educational.
- Never promise a guaranteed cure.
- Use diabetes reversal language with medical caution.
Typography
Editorial warmth with clinical clarity.
Use a serif voice for important headings and a clean sans-serif for body text, controls and structured information.
Georgia / editorial serif, regular weight, generous line height.
Inter / system sans, precise and readable at small sizes.
Digital kit
Reusable interface decisions.
Buttons
Primary actions use deep green filled pills. Secondary actions stay outlined and quiet.
Cards
Cards use white or paper backgrounds, 8px radius for newer premium surfaces, thin borders and restrained spacing.
Photography
Prefer real yoga, food rhythm, consultation and natural health imagery. Avoid generic hospital stock or exaggerated wellness visuals.
Public assets
Start with the approved logo.
For partnerships, media mentions or educational references, use the logo as supplied and preserve the brand colours listed above.
Download Nirog Bhumi Logo